Social media marketing can help elevate your brand in a way that was previously unheard of through traditional forms of marketing. At Summa Media, we work with our social media marketing Denver clients on transforming their strategies to grow their audience, boost engagement, and increase their online conversion rates.
We have seen a wide range of social media tactics over the years, both good and bad. Many of the mistakes we see brands make are common across all businesses and channels. To help you avoid the mistakes we so often see, today we are sharing Summa Media’s Top 20 Social Media Blunders to Avoid. Keep reading below to learn more!
1. Failing to Build a Cohesive Strategy
The biggest mistake the Summa Media team sees from new social media marketing Denver clients is the failure to build a cohesive social media strategy. Most businesses are on social media platforms today, but many of them just throw content out there with no strategic plan or vision. Before doing anything on social media you must first set measurable goals and objectives, then begin to formulate a cohesive strategy to reach these goals.
2. Forgetting to Define a Target Audience
It is important to know who exactly you are targeting through your social media posts. The tone, frequency, and details of your posts will change based on the audience, so always be sure to define your audience before starting a campaign.
3. Ignoring Negative Feedback
People love using social media to reach a brand after a negative experience. Instead of ignoring and deleting these posts, respond to feedback accordingly and rectify the situation in a timely, friendly, and effective manner.
4. Focusing Too Much On Self Promotion
Too much self promotion on your social media pages can come across as overly salesy and can be off-putting to your followers. In order to avoid this we recommend following the 80/20 rule when posting — 80% of your content should be educational and informative for your audience, the other 20% should be about your brand.
5. Ineffective Engagement
We always tell our social media marketing Denver based clients that it isn’t enough to simply post on social media, you must also engage with your followers. Build relationships with your audience by responding to comments, liking their posts, and reposting relevant user generated content.
6. Relying On Clickbait to Gain Followers
Sharing clickbait can be a tempting way to gain followers, but in the end it will actually result in you losing followers. Share content that is meaningful, educational, and relevant to your followers in order to grow an engaged audience.
7. Paying For Followers
Paying for followers is a complete social media marketing rookie mistake and a mistake that you should absolutely avoid. It might be tempting to pay to boost your numbers, but fight the temptation. Bots actually bring your social media rankings down and are very obvious to real followers. Focus on building your follower count organically, even if it takes longer than you would like.
8. Ignoring Data and Metrics
Social media platforms provide stellar insights into everything important to your social media marketing strategy including audience demographics, engagement count, conversion statistics, and more. Utilize the data and metrics that are provided to you in order to measure the success of your campaigns.
9. Not Using Hashtags
Hashtags enable social media users to search for and discover posts that are relevant to them. You should be utilizing industry relevant hashtags in your content so that new followers can find you.
10. Using an Inauthentic Voice
One common mistake the Summa Media team sees new social media marketing Denver clients make is using an inauthentic voice on their social media channels. Your audience can see right through a fake tone. Stay true to yourself and watch your engagement numbers climb.
11. Posting Insensitive Content
This should go without saying, but be sure to keep your social media accounts clean and free of offensive graphics, foul language, and other potentially triggering content.
12. Forgetting Spellcheck
One of our biggest pet peeves is the failure to edit social media posts. While social media is casual, it is still part of your business strategy and needs to be treated as such. Edit and spellcheck all posts before they go live.
13. Limiting Yourself to a Single Platform
Our new social media management Denver clients often ask if they can just rely on a single platform for their social strategy. While we understand why that might be appealing, we recommend diversifying your social media channels to ensure you are reaching as large an audience as possible.
14. Relying On Text-Only Content
Social media posts with photos and videos receive over 2.3 times the engagement of text-only posts. Don’t make the mistake of relying on text-only on content. Be sure to include imagery or videos in all of your posts.
15. Ignoring Influencer Culture
When leveraged correctly, influencer marketing is a great resource to tap into. Choose to work with influencers whose values align with yours and who you truly believe will represent your brand well.
16. Leaving the URL In Place
When sharing a link on Facebook or Twitter the post will automatically generate a clickable photo so there is no need to leave the original URL in the post. Deleting the URL gives your post a cleaner feel and doesn’t contribute to character count.
17. Ignoring Your Audience
Your audience can — and should — be a source of your content ideas, after all they are the people you are trying to impress, right? Don’t be afraid to crowd source content ideas from your audience to ensure you are giving the people what they want.
18. Failing to Utilize a Scheduling Tool
Scheduling tools such as HootSuite and Later help to keep your social media posts consistent and save you time. Set aside time once a week to schedule all of your social media posts for the following week, this allows you to set it and forget it, freeing up more time to focus on other areas of your marketing strategy.
19. Mixing Business With Pleasure
Don’t forget that your business social media accounts are not your personal social media accounts. Although you do want to come across as personable and authentic on your business accounts, you still need to keep things professional. Save anything controversial for your own accounts — or better yet, try to take controversial conversations offline completely.
20. Do-It-Yourself Attitude
One of the biggest mistakes the Summa Media team sees our social media marketing Denver clients make is thinking that they can do it all themselves. Social media marketing is a huge undertaking and it is important to have the right team in place. Whether you outsource your efforts or build an internal team is up to you, but don’t make the fatal mistake of managing it all yourself.
Social media marketing can be a powerful tool, but when used incorrectly it can actually do more harm than good. If you are new to social media marketing, the Summa Media team is here to help. Give our team a call today to discuss how we can work together to build the best social media marketing strategy for you.