Content marketing is an ever-evolving landscape with trends coming and going quicker than most people can keep up. At Summa Media, it is our job to stay on top of the latest industry trends in order to help our Denver interactive agency clients create and deliver top-notch content to their followers.
In order to help you tailor your content marketing strategy to keep up with the times, we are sharing the top 5 content marketing trends you should be leveraging. Keep reading below to learn how you can begin incorporating each trend into your digital marketing strategy today.
1. Video and Live Streaming
When surveyed 72% of respondents stated that they prefer video over text when learning about a product or service, making video and live streaming the hottest type of content around. This often intimidates Summa Media’s Denver interactive agency clients, but we want to assure you that it is nothing to be afraid of.
Start small by creating short videos for social media stories just by using your smartphone. As you get more comfortable with video content and are ready to expand your video footprint, consider investing in fancier equipment or working with a video production company.
2. Dynamic Content Delivery
Dynamic content delivery is one of the hottest content trends the Summa Media team has seen among our Denver interactive agency clients this year. Dynamic content delivery is content that changes based on the demographics, preferences, and interests of the viewer.
One example of dynamic content delivery is delivering two different content experiences to a user who lives in Southern California and a user who lives in Minnesota. Dynamic content delivery allows you to deliver personalized content to the user, better capturing their attention and ultimately driving to higher conversions.
3. Voice Search Tailored Content
Chances are you have used a voice search device such as Amazon’s Alexa or Apple’s Siri in your every day life. It is also likely that you don’t give these voice searches a second thought now— asking Alexa to tell you the weather is just ingrained in your daily routine.
As we continue to leverage voice search technology more and more, it is important that brands are also optimizing their content for voice search. You must consider how people speak rather than type and how they might ask a device a question in order to focus on the correct keywords and boost your search rankings.
4. User Generated Content
At Summa Media our Denver interactive agency clients know that we believe in the power of user generated content (UGC). UGC is any content about a brand that has been created and shared by other users on their own social media channels.
UGC is so effective because it feels more authentic than traditional forms of marketing. When a user sees that a friend or trusted source uses and enjoys a product or service, they are more likely to give that brand a try as well.
In addition to being effective, UGC is also extremely budget friendly compared to traditional marketing strategies. Because your customers are creating content for you and all you are doing is resharing the content, you are able to save on marketing costs.
5. Augmented Reality
Many of Summa Media’s Denver interactive agency clients initially think that augmented reality (AR) is just for video games, but we all interact with AR everyday and often enjoy doing so. For example, have you ever used a brand’s Instagram filter and ended up “wearing” crazy virtual sunglasses or with a funny new hairdo? That is all thanks to AR.
Think outside of the box and create a filter to use with your next campaign. It is a great way to increase brand exposure, engage with your customers, and help people remember your name.
Now that you are aware of the biggest content marketing trends of the moment, it is time to give one of them a try. Pick one new to you content marketing trend to incorporate into your spring digital marketing strategy and run with it. If you are struggling, the Summa Media team is here to help! Give our team a call to learn how you can begin leveraging these 5 content marketing trends today.