Lead generation is one of the most common reasons roofers and contractors initially contact Summa Media. They have a strong team and deliver a superior product, but they just can’t seem to bring in the number of leads that they would like each month.
That’s where the Summa Media team can help. We have worked with numerous roofing companies with high growth and revenue goals to bring in more leads, ultimately allowing them to convert more customers. Today, we are sharing the top five ways we help our roofing clients generate more leads, read below for more!
5 Ways to Generate More Leads for Your Roofing Business
- Optimize Your Website
Website optimization is key for successful online lead generation, you can’t generate leads if no one can find your website. Website optimization is a multistep process that is usually best left to an expert. However, if you want to try it on your own the first step you will need to take is researching the keywords that are driving visitors to both your site and your competitions.
Once you determine the keywords that are driving people to your site, you then need to carefully place these keywords throughout your website on both static pages (About Page, Services Page, etc.) and dynamic pages (Blog Posts).
In addition to keywords, optimizing your website also includes strategically integrating pictures and videos onto your site, using headings and sub-headings on your pages, and backlinking to other pages on your site.
- Use Lead Magnets
A lead magnet is a marketing term for a free item or service that is given in exchange for contact information. Common examples of lead magnets include white papers, e-books, case studies, or a free roof inspection. Lead magnets are the perfect opportunity to provide leads with valuable information for free, while capturing their information, allowing you and your sales team to follow up.
- Leverage Paid Digital Ads
If you can allocate a little more towards your monthly marketing budget, paid digital ads are a great place to direct the money. Leveraging paid ads via Google AdWords and Facebook Ads can help get your roofing business noticed by the right people.
In order to see success with any paid ads campaign, it is important to perform keywords research, have a well-defined target audience, and craft compelling copy. Advertising on Google and Facebook can be a bit tricky at first so we always recommend working with a professional or at the very least taking a course before you launch a campaign. Doing so will protect your investment in the long run.
- Create Profiles on Industry Sites
Your prospects are likely using sites such as Angie’s List, Home Advisor, and Thumbtack to search for potential roofers, so it is important that you have an active presence on these sites. Start by claiming your profile if you have not yet and then add as much relevant information on your business as possible including your contact information and service offerings.
The biggest key to finding success on these sites is monitoring engagement and following up as quickly as possible. Users are looking for quick responses and likely reaching out to multiple roofers at once and it will benefit you to be the first to reply.
- Know Your Audience
When creating your marketing strategy, the most important thing you and your team will do is define your target audience. Your target audience will influence every other piece of your strategy so it is important that you know how your audience thinks, where they spend time online, and what is going to inspire them to click on your call-to-action.
Bonus Tip: Your leads are worthless if you don’t do anything with them! We’ve all heard the saying, “Time kills deals,” and it holds true for the roofing industry. It is important that you or your sales reps follow up with your leads in a timely manner, ideally within 24 business hours.
A strong lead generation strategy is a critical piece of your roofing company’s growth plan because without leads, you have no growth. If you are hoping to increase your monthly leads and conversions, but not sure where to start, the Summa Media team is here for you. Contact our team to learn more about how we help our roofing and contracting clients increase their leads and boost their revenue.