The social media management landscape has changed and evolved quite drastically over the past few years. In the early days of social media for business use, social media management was often a responsibility given to someone within a company’s marketing department. Today, social media manager is a job title and function in and of itself and depending on the size of a brand there may very well be an entire team or department dedicated to social media.
At Summa Media, we often work closely with our client’s social media managers and we do a fair amount of social media management on behalf of clients ourselves. Through both our own experiences in social media management and the experiences of social media managers we work with, the team at Summa Media has identified what we like to refer to as the 7 Habits of Highly Effective Social Media Managers. These 7 habits are what separate good social media managers from great social media managers and today we are sharing these habits with you.
7 Habits of Highly Effective Social Media Managers
1. Set SMART Goals
Successful social media managers are highly versed in setting and achieving SMART goals. SMART stands for specific, measurable, achievable, relevant, and time based. Setting SMART goals for your social media strategy will help keep you focused on your longterm business objectives and provide you with concrete measurements of success.
2. Pay Attention to Metrics That Matter
Experienced social media managers know that setting a goal isn’t enough, you also need to carefully track and measure your performance against that goal. Pay attention to the metrics that are directly related to your main business goals and use the data available to you to help drive decisions. If the data shows your current strategy isn’t working, don’t take that as a failure. Analyze the data and determine where there is room for improvement and adjust your social media strategy accordingly.
3. Focus on Building a Community
One of the biggest indicators of a successful social media strategy is the presence of an engaged online community. Anyone can post content to social media platforms, but it takes a true social media expert to create an online community. Build your brand’s community by engaging with your followers. Respond to comments, answer questions, listen to your customers to understand their likes, dislikes, motivation, and personalities. As you learn more about your community, tailor your content to your audience and watch as your community continues to flourish.
4. Time Block to Avoid a Time Suck
We all know how easy it is to get sucked into social media. One second you are telling yourself that you will scroll through Instagram for “just a few minutes” and the next thing you know an hour has gone by and you are still scrolling. Unfortunately, social media managers are just as susceptible to the social media time suck as everyone else. In order to prevent mindlessly commenting and scrolling, successful social media managers set timers for their engagement time. Once the timer rings, they know it is time to close their apps and move on to the next item on their to-do list.
5. Use the 80/20 Rule of Content Sharing
At Summa Media we strongly believe in the 80/20 rule of content sharing. The 80/20 rule of content sharing states that 80% of the content you share should be educational, informative, entertaining, or reshared from someone else. The remaining 20% of content you share can be self-promoting. Adhering to these ratios helps to establish your brand as an industry thought leader. It also shows your audience that you are invested in them and their knowledge, not just pushing your goods and services.
6. Always Stay a Step Ahead
The best social media managers are always a step ahead of the game and this requires a great deal of planning and organization. In order to create a consistent message and brand image content needs to be carefully planned and scheduled ahead of time. At Summa Media we advise our social media management clients to plan all posts for the upcoming month by the 15th of the current month. Of course there will always be things that pop up or that need addressing throughout the month and you may need to improvise a few posts here and there, but having the bulk planned in advance helps keep you on track. Try using a social media management tool such as Hootsuite to help plan and schedule content ahead of time.
7. Protect Your Mental Health
Social media burnout is something even the team of social media management experts at Summa Media have encountered over the years. Social media management can be a 24/7 responsibility, but no one has 24 hours 7 days a week to dedicate to anything. Set up boundaries and establish responsibility within your team in order to protect your mental health and prevent burnout.
Social media management is an ever evolving and growing field. Although the platforms and technologies you use may change overtime, establishing effective social media management habits will set you up for success no matter where the trends take us.
If you are struggling with effective social media management, the Summa Media team is here to help. Contact us today to learn more about our social media management philosophy and discuss how we can help improve your current strategy.