As one of the original social media platforms, Twitter sometimes gets an unfair reputation of being dated and a waste of time. The Summa Media team is here to tell you that this perception is not true and that if Twitter isn’t a part of your current digital marketing strategy, it is time to reconsider.

Twitter is an extremely cost-effective, wide reaching tool that gives businesses the opportunity to engage with customers in realtime and to establish themselves as thought leaders in their industry.

Today, the Summa Media team is going to share our top 8 reasons your business should be using Twitter as a key component of your digital marketing strategy. Keep reading below to learn more.


Key for Top-Notch Customer Support

Twitter is one of the best customer support tools available to businesses today. The platform allows you to monitor when your brand is mentioned, respond to the mention, and remedy customer issues efficiently. When resolving problems via social media always remember to keep things polite and professional and know when to take the issue offline.


Connect with Industry Thought Leaders

Industry thought leaders have incredible influence over their followers and establishing relationships with thought leaders in your space should be a key component of your digital marketing strategy. Twitter is the perfect medium to begin building these relationships. Find thought leaders in your space, follow them, and engage with them by sparking conversation and retweeting their content.


Increase Brand Awareness

If Twitter isn’t currently a part of your digital marketing strategy you are missing out on a large audience of potential customers who use Twitter regularly for news, communication, and entertainment. Launching and properly utilizing a Twitter profile gives you great reach across an entirely new-to-you channel and will help to increase your overall brand awareness.


Source of User Generated Marketing Content

Twitter is the ultimate source of user generated marketing content and the nature of the platform makes it easy to immediately reshare relevant content. Pay attention to your brand’s mentions on the platform and set up alerts for your custom business hashtags. Incorporate the content that your followers are sharing about your business into your digital marketing strategy by retweeting positive content!


Keep an Eye on Your Competition

Twitter search is a great way to keep an eye on your competition. By searching your competitor’s brand name and relevant hashtags you can gain insight into what customer’s think about them, important updates from the business, and use these insights to help plan your marketing strategies.


Boost Sales with Exclusive Promos

No matter what kind of business or size business you run, a discount, promotion, or freebie is always going to stir up excitement. Consider offering exclusive discounts to your Twitter followers or hosting giveaways for your followers only. This is a great way to increase your follower count and expand your customer base.


Drive Website Traffic

The ultimate goal of social media marketing is to drive visitors to your website to help generate new leads and convert new customers. Twitter is a great tool for driving visitors to your website. Studies show that 47% of people who visit your Twitter profile will take the next step and follow the link to your website, that is a large percentage of visitors!


If You’re Not Using Twitter, You’re Already a Step Behind

With over 330 monthly active users and 70% of small businesses utilizing the platform, it’s safe to say that if Twitter is not a part of your digital marketing strategy you are putting yourself at a disadvantage. Setting up a profile is a simple process and is completely free. Don’t let your brand fall behind your competitors due to lack of presence when this can so easily be remedied.



If you are interested in incorporating Twitter into your digital marketing strategy, but unsure of where to start, the Summa Media team is here to help. We have successfully helped many of our clients launch Twitter profiles and implement the platform into their digital marketing strategies. Contact us today to learn more about how to utilize Twitter to boost your digital marketing strategy and expand your brand’s reach!

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