One of the main points that the Summa Media team tries to drive home with all of our interactive agency Denver based clients is the importance of brand authenticity and personality. In the digital age that we live in, it can be hard to form relationships and bonds with two screens in between the actual people, but that doesn’t mean it is impossible.
In order to connect with your customers and inspire trust and loyalty with them, they need to feel like they know you. They need to feel like they are hearing from an actual person on the other end of the screen, not just a computer generated image or response.
At Summa Media, we work very closely with our interactive agency Denver based clients to make sure that their social media content, email messages, and digital campaigns have personality. Today we are going to share how exactly we help our interactive agency clients add personality to their branded content and explain how you can do the same. Keep reading below to learn more.
Summa Media’s Tips for Adding Personality to Branded Content
Tell a Story
Everyone loves a good story and you, as a content marketer, have the perfect platform for using the power of storytelling to resonate with your audience. Use employee and customer stories to capture your follower’s attention, share your brand’s why, and inspire your audience.
Stand with Your Values
Every organization should have a mission statement and set of core values, if they do not it is one of the first things the Summa Media team works to implement with our interactive agency Denver clients. Share your values and mission statement with your audience and standby your values in good times and bad.
Make Your Followers Laugh
Nothing brings to people together more than a good joke or a similar sense of humor. Yes, running a business is a serious thing, but not all of your content needs to be serious. Make your followers laugh and don’t be afraid to publicly laugh at yourself. Humor shows that you are humble, human, and happy — three traits customers are looking for in brands they do business with.
Inciting an emotional response is one of the best ways to connect with your customers. In the social media age it is very easy to feel apathetic towards brands and blatant advertisements, so try your best to make your customers feel something. Whether you want them to feel nostalgia, longing, happiness, gratitude, or desire, try to focus on one specific emotion for each campaign and run with it.
Show your audience that you are human and care by giving back to the causes that are important to your brand. There are many ways to give back including making regular donations to charitable organizations you support, sharing profits from certain campaigns with an organization, or volunteering your and your team’s valuable time.
Consistency is key in life and in many aspects of running a business. When trying to add personality and establish a voice for your brand, you must remain consistent. At Summa Media, we always tell our interactive agency Denver based clients that the easiest way to remain consistent is by understanding your brand, your beliefs, and your why and always remaining true to those three things.
Human connection is one of the most important things in the world, but in our digital age it is also one of the hardest things in the world. Adding personality to your branded content is one of the easiest ways to make your customers feel like they are genuinely connecting with both you and your brand. Try implementing the above tips in your next campaign and reach out to the Summa Media team today to learn more.