Our Blog

Summa Media, a Denver & San Francisco interactive agency, stays up to date on the latest marketing trends and technologies. Quick, informative reads to educate you on everything digital marketing + business and keep you up-to-date and in the know.

5 Tips for Saving Money in Google Ads

Google AdWords is a hugely popular advertising platform, that when utilized properly is extremely budget friendly and highly customizable. For most brands, incorporating Google AdWords into their digital strategy can be extremely beneficial.   However, when...

How to Build the Perfect Landing Page

The Summa Media team has found that building the perfect landing page for your website is often overcomplicated or overlooked by marketers, there never seems to be an in between.   The truth about landing pages however, is that they are somewhere in the...

Navigating a Social Media PR Disaster

So you made a mistake that negatively impacted a client, now what do you do? You might be reading the statement above and think that it could never happen to you. You double and triple check all of your work, never miss a deadline, and have trained your team to do...

4 Areas of Marketing to Focus on Through the End of 2020

In mid-March the Summa Media team saw many businesses pause or redirect their marketing campaigns without giving much thought as to what their new strategy was going to look like. Brands knew that given the current situation, they needed to adjust certain goals,...

How to Define Your Brand’s Core Values

As a small business ourselves, the Summa Media team knows just how important core values are to defining and distinguishing your brand in the marketplace. Your core values communicate your brand’s beliefs to the world and tell prospective clients and employees...

15 Best Practices for Elevating Your Podcast

Podcasting is a rapidly growing industry that brands, influencers, and the media all use to connect with their audiences on a deeper level. It is easy to see why the industry has seen such a boom in recent years, podcasts are...

How to Create an Employee Recognition Program That Works

Recognizing your employees for the hard work that they do can lead to increased job satisfaction, employee retention, and productivity. Human beings have an innate desire to feel appreciated and needed, a simple thanks or acknowledgement for an employee who has...

8 Tips for Succeeding In Business (and Life)

As human beings, we are drawn to success. We seek it out, set goals, and work towards milestones that will help us achieve it. While success comes in many forms, we tend to think of it in two buckets — business and personal success. We often also have a tendency to...

Your Content Marketing FAQs Answered

Content marketing is one of the main reasons brands seek help from digital agencies like Summa Media. Sometimes they reach out because they aren’t exactly sure what content marketing is and they are interested in learning more. Other times they reach out because...

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Summa media is a Denver & San Francisco interactive agency that provides growth focused businesses with the digital foundation for long-term success while focusing on customer experience. Summa achieves this with the award winning designers and online marketers that passionately put the needs of the customer first.

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