In the digital age that we live in, it is more important than ever that you are building a brand personality for your business. With more and more business being done online, there is less human connection and contact than in any previous point in human history.
Despite the computer or phone screen between you and the majority of your customers, your customers still want to feel like the brand they are purchasing from has a human on the other end. Customers want to feel like they have an authentic connection to the brands they choose to business with and one of the best ways instill a sense of connection with your customers is by building a brand personality.
At Summa Media, we believe that building a brand personality is the secret behind so many of our digital marketing Denver based clients successes. Finding their unique voice in the marketplace and leveraging it is what sets Summa Media’s digital marketing Denver based clients apart from the rest.
Today, the Summa Media team is going to share our secrets to building a brand personality with you and discuss how you can begin leveraging these secrets in your business today. Keep reading below to learn more.
The Importance of Building a Brand Personality
Building a brand personality not only helps to establish a connection with your followers and customers, it also helps them to identify your posts, products, and messaging among the flood of content that they view every day. Brands with strong voices stand out among the rest, helping to establish a sense of familiarity and loyalty with their followers.
If you’re not sure what your brand personality is quite yet, that’s okay! At Summa Media, we often work with digital marketing Denver based clients who are not quite sure what their brand personality looks like. If that’s the case we help our clients establish a voice and personality that feels consistent with their values, beliefs, and mission.
Your Personality Needs to Be Authentic
When the Summa Media team works with a digital marketing Denver based client on building their brand personality, we always insist that the personality be authentic. Your brand personality needs to feel true, it is very obvious to followers when a brand is trying to be something that they are not. Start by thinking about who your customers are and ask yourself the following questions:
- Who are you customers?
- What are their values?
- Why do they choose your brand over another?
- What is their sense of humor like?
- How do they like to shop?
- Where do they usually interact with you?
Use these questions as guidance when you are building your brand personality to keep your brand personality as authentic as possible.
Establish a Familiar Mascot or Logo
If you haven’t already done so, choose an image that is unique to your brand. This image can be as simple as a logo or as complex as a mascot if you are so inclined, but it needs to be unique to your brand. Every time your customers and followers see this image, they should automatically associate it with your brand. On that same note, make sure that image you create is in line with the brand personality you are trying to convey to your audience.
Give Followers a Behind-the-Scenes Look
At Summa Media, we believe it is extremely important to give your followers a behind-the-scenes look at your employees and their day to day. Followers love to feel like they are deeply involved with a brand and there is no better way to do that than by letting your followers peek behind the curtain. Introduce your followers to your employees by showing team snapshots, day in the life videos, and team bios.
Consistency is Key
Once you begin to establish your brand personality, remember that consistency is key. The Summa Media team always tells our digital marketing Denver based clients, that in order to make your voice and brand recognizable you must constantly expose your viewers to the same messaging. Use the same brand personality and voice across all of your social channels, website, and any other medium that you interact with customers.
Building a brand personality is a difficult, but necessary step to creating and running a successful business. If done correctly, establishing a brand personality will help inspire loyalty in your customers, drive new business, and separate you as a leader among your competition.
If you are currently struggling to cultivate your brand personality, call the Summa Media team today. Our team is here to help identify, build, and implement your brand personality.
Have you had success building a brand personality in the past? Share your tips with the Summa Media team in the comments!