Crafting a Compelling Case Study

When you are getting ready to make a big purchase, you likely do a little bit of research before making said purchase. One of things you are probably trying to find in your research is related to previous client’s experience and success with the brand you are considering purchasing for. 

 

When it comes to looking for a roofer to fix or replace their building’s roof, property owners and facility managers are doing the exact same thing. Case studies are a great way for your roofing company to share this information with the world to help bring in new prospects. Today, the Summa Media team is sharing what case studies are and why they are important for your roofing business. We’ll close by sharing a few tips on crafting the most compelling case study possible.

 

What are case studies and why are they important?

 

A case study is a powerful tool that your business can leverage in order to display previous successes in order to attract new clients. Case studies typically highlight a specific client or project and tell the story of how you solved this client’s problem and provided them tangible results.

 

Tips for Crafting a Compelling Case Study

 

Write about projects that are relatable, yet impressive

 

When writing case studies, you want to choose projects that are going to impress your audience, but also be relatable to a wide number of prospects. When choosing what projects to feature, a great project to select would be one that features a common problem that your team fixed with impressive speed or high savings for the client.

 

Outline the case study before you start writing

 

Before you start writing your case study, make an outline. Highlight all of the points that you want to convey throughout your article and use that as a reference point to make sure you don’t miss a thing.

 

Like all content, case studies must be easily consumed

 

When writing a case study it is easy to get so lost in the story that you forget to break up the details in a consumable manner. Remember to rely on different headings, sub-headings, lists and bullets to make everything easy to digest.

 

Include hard facts and figures

 

When reading a case study, potential clients want to see hard facts and figures related to factors such as time and money saved for the previous client. When writing a case study, always try to work these in to make it more effective. 

 

Always share images of the final product

 

A picture is worth a thousand words and adding imagery to accompany your case study will help the reader better visualize the job. Always include photos of the final product and when the visual difference is notable in a before picture, include those for effect.

 

Ask the client for a direct quote

 

A direct quote from a satisfied client to wrap up a case study packs a powerful punch. If you’re comfortable doing so, ask the client whose property you’re showcasing to share a short quote about their experience with your team to include in the case study.

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If you’re looking to add a few case studies to your content marketing portfolio, the Summa Media team is here to help. Give our team a call today to learn more about all of our content creation offerings, including case studies.

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