One of the biggest issues new roofing clients come to the Summa Media team with is that they feel their online presence has stagnated. They swear they are doing everything right, but they just aren’t seeing the growth that they want. That growth might refer to social followers, lead numbers, or revenue, it’s different for everyone, but the common thread is that it just isn’t where it needs to be.
If this sounds familiar to you, the Summa Media team is here to help. Today we are sharing creative ways to expand your online reach as a roofer. Keep reading to learn more!
Creative Ways to Expand Your Reach As a Roofer
There are thousands of ways to expand your reach, as a roofer or any other business owner, but it’s important that the routes you pursue make sense to your business and client. For example, you could create a TikTok account and share videos there, but the likelihood that your audience is hanging out there is slim to none. The key to success is focusing on methods that are creative, yet practical.
Leverage Reviews & Testimonials
Reviews are worth their weight in gold these days and as a business owner you are not just a roofer, but a reputation manager as well. It is your responsibility to source reviews from happy clients, directing them towards your Google, Facebook, and Yelp pages.
Not only do potential clients read reviews when choosing a roofing contractor, search engines such as Google and Bing factor reviews into their search rankings. Businesses with negative or no reviews are going to rank lower than businesses with an abundance of positive reviews.
It is also not enough to simply source reviews. You must also respond to reviews, positive and negative, accordingly.
Get Creative With Visuals
A picture is worth a thousand words, but a creative image or graphic is worth even more. It’s so easy for standard images to get lost in a sea of thousands of similar images on social media sites. When creating images to use on your pages, focus on graphics that capture the eye, provide value to your viewer, and help you stand out from the competition.
When creating graphics, it is always a great idea to coordinate your images to additional content you are putting out. For instance, if you write a blog post on a topic, creating a graphic to go alongside that is a creative way to tie things together.
There’s More to Written Content Than Blog Posts
Don’t get us wrong, the Summa Media team loves and believes in the power of blog posts. After all, what you’re reading right now is a blog post. But there is so much more to written content than just blog posts. To not only capture lead’s attention, but also provide value when you do, you should also consider adding the following to your written content arsenal:
· E-books
· Press Releases
· Email Campaigns/Newsletters
· Infographics
No matter what type of written content you focus on, always be sure it provides value to your reader or you’ll lose their interest quickly.
Remember Different People Consume Media Differently
There is no one size fits all way to consume information and media and if you want to capture the widest audience possible, you need to include different mediums. If you tend to focus on written content, try mixing it up and start a YouTube channel or Podcast to appeal to people who prefer to listen to information. There are so many avenues for you to explore, try not to get stuck in a rut with one.
Leverage Marketing Tools
Struggling with content management and distribution? There’s an app for that. Struggling to find leads to prospect into? There’s an app for that. Struggling to track which campaigns are successful and which are not? There’s an app for that. There are hundreds of apps on the market to help with whatever piece of your overall marketing strategy you’re struggling with. Don’t feel like you have to go it alone, these tools were created for a reason and you can absolutely leverage them in your roofing business.
There are always new, creative ways to reach prospects with new methods and channels emerging every day, so never feel like you’ve exhausted all of your options. If you are at the end of your rope, the Summa Media team is here for you. We can work together to evaluate what you’ve tried, why nothing has worked, and come up with a plan that is unique to you and your goals. Contact us today!
