Making Time to Market Your Roofing Business

One of the biggest complaints the Summa Media team hears from our roofing contractors is that they just do not have time to focus on marketing their businesses. They know how important marketing is for their overall growth, but they just can’t seem to find a minute to spare.

If this sounds familiar, the Summa Media team is here to help. To narrow things down for you, we are sharing the areas you need to prioritize, tips for time management, and when it might be time to ask for help. Keep reading to learn more.

 

What to Prioritize and Why

While there is absolutely no one size fits all approach to marketing, if you are really strapped for time there are certainly a few key areas you can focus on.

First up is your content strategy, which includes your social media efforts. Content is king these days and is used in so many different ways. When you include certain keywords and phrases in content such as blog posts, that is what is going to drive people to your website. Content is also often a prospective buyer’s first impression when they stumble across your website or social media channels, so you want it to be professional.

Second is your traffic analytics. Pay attention to how visitors are finding your website. Are they finding you through organic search, paid search, your social channels, or somewhere else? Knowing where people are coming to you from will allow you to know what’s working and where you can improve.

And finally, is your bounce rate. By paying attention to your bounce rate on your landing pages and other web pages you will be able to tell when the content you have out there is turning people away and improve upon it accordingly.

 

Tips for Time Management

If you are the one responsible for your roofing company’s marketing efforts, you need to block out time to work on things. Consistency is key when it comes to your marketing efforts and taking a week off because you’re too busy on other things will not get you the results you’re looking for. Prioritize your time by:

  • Scheduling one hour each day on your social media channels. Use this time to respond to messages and comments you’ve received and engage with other accounts.
  • Schedule your content for the week ahead. Planning and scheduling content to post on your website and social channels ahead of time ensures you’ll never miss a post because you were busy with other projects.
  • Run your analytics every week. If you aren’t paying attention to your analytics and tracking whether or not your efforts are working, what is the point of even running any campaigns? For all you know, you’re throwing your money down the drain. Pay attention to your analytics and pivot as needed.

Consider Asking for Help

Running your company’s marketing efforts yourself might seem like a great way to save money, but if you don’t have time to do it right, your efforts are not going to get you where you want to go. If you need to ask for help, there are two avenues you can look to.

First, consider bringing a marketing expert in house! Hiring a director of marketing who is responsible for your strategy is a great solution and will likely lead to much better results thanks to the time and expertise that they will bring to the table.

Second, consider hiring an external marketing agency like the team at Summa Media who specializes in roofing companies and contractors like yourself. Hiring an industry expert is a surefire way to help you reach your growth and financial goals and you will be able to rest easy knowing your business is in good hands.

If you are considering asking for help with your roofing businesses marketing plan, the Summa Media team is here to help. Give our experts a call today to learn more about the services we offer!

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