Setting Realistic Growth Goals for Your Roofing Company in the New Year

2020 is almost behind us and with the New Year comes resolutions, intentions, and goals galore! Over the years of working with our roofing clients, the Summa Media team has seen many roofers set growth goals for the upcoming year. Some of them lofty, some of them too attainable, some of them well-defined, some a bit vague.

Working with our clients to help them achieve said goals has given us a pretty good picture of how roofers and contractors can structure, define, and measure goals in order to challenge themselves, grow as an organization, and achieve the success they are looking for.

To help you set realistic growth goals for your roofing company this New Year, we are going to walk you through the goal setting process we use with our clients. Keep reading below to learn more!


Setting Realistic Growth Goals for Your Roofing Company

S.M.A.R.T Goals

When setting goals for their roofing company we often hear roofers say things like, “I want to be the number one roofer in Denver!” or “I want to hire a bunch more employees this year.” While those are fine initial thoughts, they are too vague to really be attainable.

Instead of bold statements, you want to focus on setting S.M.A.R.T. goals. S.M.A.R.T. stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Setting S.M.A.R.T. goals allows you to carefully plan your actions, measure your progress, stay motivated, and on track.


Set Goals for Varying Timeframes

The T in S.M.A.R.T. stands for time-bound and when setting goals you want to set goals with varying time constraints in order to support your biggest and most long-term goal.

For example, let’s say one of your goals is to hit $5,000,000 in annual revenue by the end of 2021. That is a fantastic goal and can certainly be a financial goal you set for your roofing company, but it should not be the only one.

To help get you to your year-end goal, you should also focus on setting other, shorter term goals to help the process. Some examples include quarterly revenue figures, increasing your customer referral rate, or adding an additional sales person in the first quarter. These are all goals that will be accomplished in a shorter time than your big goal, but ultimately will help enable you to reach that $5,000,000 target.


Share Your Goals With Your Team

In order to be successful your entire team must be working towards the same goals. Of course, different team members and departments may have different, smaller goals to help you reach the bigger goals, but everyone should be on the same page.

Don’t be afraid to share your big, company-wide goals with your greater roofing team. Not only does sharing the goals help to ensure everyone is working together to achieve them, it also helps to boost company morale. People like feeling like they are working to achieve something. Talking about your goals will help motivate everyone to do their part!


Be Flexible With Your Goals

Having goals that you are working towards is essential to helping set your roofing company for growth and success. However, it is extremely important not to get hung up on your goals and to adapt when needed.

Take this past year for example. In January 2020 no one so the COVID-19 pandemic coming, the economy was strong and many businesses set extremely lofty growth goals for themselves. But when March came around, it was clear that many of those goals were not only no longer attainable, they were also no longer relevant.

Set challenging goals for yourself, but keep a pulse on how things are going and reevaluate your goals as needed.


This image has an empty alt attribute; its file name is BLUESummaLogo-copy-small-1-e1605289567553.png

No matter what your roofing company’s growth goals look like for 2021, the Summa Media team is here to help. Give our team a call today to learn more about the way we can work together to make all your roofing dreams come true!

Ready To Elevate Your Business?​

Shopping Basket