The world may look drastically different than it did just a few weeks ago, but that does not mean the world will be like this forever. During times of uncertainty it can be tempting to let things fall to the wayside and attempt to get by on the bare minimum. And while it is absolutely OK to give yourself grace during this time, it is important to remain focused and strategic in your efforts. One day this will pass and the organizations that use this time wisely will be the ones best poised for recovery.

In order to help you stay the course during this chaotic time, the Summa Media team is sharing the opportunities you should be focusing on to set yourself up for success during this time. Keep reading below to learn more and don’t forget to sound off in the comments with your own advice!


Pay Attention to Google Trends & Keywords

Consumers are on the internet more than ever before as the current situation has forced us to embrace the digital world for both connection and commerce.

Pay attention to Google Trends for popular questions and topics that users are searching for related to your industry. Staying on top of this data and recognizing relevant trends will help inspire content, promotions, and more.

You should also be monitoring keyword rankings more closely than normal to understand how demand and interests shift over time. By keeping a careful eye on this information you will be able to adjust your approach as needed.


Ramp Up Your Content Creation Efforts

Many of us have a little extra time on our hands right now, even if it is only the time usually spent commuting. Use this extra time to ramp up your content creation efforts. We all know that it can be so hard to find the time to write a blog post or film a video during a normal work week so use this newfound time to get ahead of the game.

While ramping up content creation might not yield short term results, your future self will thank you for this extra effort.


It’s Never to Early for the Holidays as Marketer

While it might be a bit too early to start playing Christmas music and trimming the tree, it is never too early to start thinking about your holiday marketing strategy. During this time of uncertainty, you might see a dip in sales and it is important to consider how you will make up for these loses in the future. Planning for Black Friday and Christmas now will help give you a leg up on your competition at the end of the year.


Hire Top Talent

If your business is fortunate enough to be in a position that you are still hiring, now is an amazing time to recruit top talent. With many talented individuals previously loyal to their old organizations finding themselves out of work, they will be happy to hear from you. Start by tapping into your network to see if you anyone you know is looking, chances are high someone is.

And if you aren’t hiring right now or you yourself are looking for a job, now is a great time to focus on building your network. The Summa Media team has found that in times of crises people are more open to making introductions, starting conversations, and assisting their networks. Reach out to those around you to start making new connections.


Embrace Change

It is very likely that this current situation will cause the world to shift in permanent ways. These changes may be scary and foreign, but we must help our businesses to adapt or face the possibility of failure. Pay careful attention to the way the world evolves and be sure to adapt your brand’s strategy to meet the new demands.


Use This Time Wisely

At Summa Media, we all seem to have a running list of projects — both personal and professional — that we wish we had enough time to complete. Our team is planning to use this time to get a few of these projects underway.

Now is a great time to evaluate the technologies you use, ensure your website is up to date, perfect your user experience, and give your page a facelift. If any of your projects require you to outsource certain components it is a great time to reach out to connections that may be in need of work.

It may be difficult to see the light at the end of the tunnel, but it is important to remember that these times will not last forever. Focus on staying the course and pursuing opportunities of both personal and professional growth and development. When this passes, your future self will thank you for spending this time purposefully.



Now, the Summa Media team wants to hear from you! Tell us how you are setting yourself up for success during this time in the comments below.

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