Strike while it’s hot. The early bird gets the worm. Last one there is a rotten egg.

Each of the three phrases above might look and sound a little different, but they all convey the same message and it is a message that the team at Summa Media believes in. In order to receive the best return on your investment, make a name for your brand, and get noticed you want to strike while the iron is hot and be on the forefront of new channels and platforms.

Oftentimes we find that Summa Media’s Denver digital media clients are hesitant to expand their social presence to a new platform. Our Denver digital media clients often feel that they have enough on their plates as it is and they don’t want to spend their time on a platform that hasn’t been proven yet.

What if I invest time and money on a new platform and it never takes off? What if it goes away completely? What if this new platform is just a fad? These are questions that the Summa Media team receives from our Denver digital media clients everyday and they are questions that you probably have as well. Today, the Summa Media team is going to discuss the importance of striking while a new platform is hot and taking the risk. Keep reading below for our top five reasons to diversify your digital footprint and give a new social media channel a try.


1. Nothing Lasts Forever

At Summa Media, we always like to remind our Denver digital media clients that nothing lasts forever, including social media channels. Just because Instagram is the industry leader today, does not mean that it will be forever. At one point MySpace was the platform to be on and then came Snapchat, Vine, Facebook, and more. The hot social media platforms will ebb and flow overtime and while it might be scary to be the first brand on a new platform, it is better than being the last brand on a dated platform.


2. Control What You Can Control

Digital marketing strategies of the modern age unfortunately rely on the algorithms created and enforced by the platforms the brand uses. This means that some things are unfortunately out of your control. Protect your brand by focusing on controlling what you can control and building a presence on multiple platforms so you are not subject to one single difficult and ever-changing algorithm.


3. Always Provide Fresh, Relevant Content

By establishing a presence across multiple platforms you can create different types of fresh, relevant, and engaging content to share on the platforms on which different content performs best. Experiment with content such as videos, podcasts, white papers, blog posts, and more. Share content across multiple channels, track performance, and use the data to optimize your digital strategy.


4. Stay On The Cutting Edge

Being one of the first brands to build a social media presence on a new platform shows customers that your brand is up to date on the latest industry trends and on the cutting edge of technology. This helps to establish your brand as an industry leader and builds confidence in your business.


5. Bigger Risks Lead to Bigger Rewards

The Summa Media team understands that making the leap to a new social media platform can feel like a big risk and that the thought of failing can deter some businesses from taking the chance. But we always like to remind our Denver digital media clients that bigger risks always lead to bigger rewards and that more often than not the risk is worth it in the long run.


If you have been hesitant to diversify your digital footprint by expanding to an up and coming social media platform, now is the time to do so. By diversifying your digital footprint you are not only protecting your marketing strategy while reaching a new audience, but you also have the chance to establish yourself as a cutting edge leader.



If you are ready to take the leap to a new platform, but are unsure where to begin, call the Summa Media team today. We are here to steer you in the right direction and help you strike while it’s hot!

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