Nowadays, organic searches make up over 1/3 of the traffic that comes to a company’s website. That’s more than paid and social traffic combined. And this statistic illustrates the growing necessity of knowing the basics of search engine optimization. But just hearing that phrase can be intimidating. There’s so much information out there, where does one start? If seeing “SEO” gives you the willies, you’re in luck. We’ve gathered our SEO experts’ best tips and tricks to help you get started optimizing your page today!
In the grand scheme of themes, the goal of search engine optimization is to increase your website’s visibility in the organic search results. There are millions of searches performed every day, and this traffic can be very relevant to your business because of its specificity and intention. If you sell red shirts, how nice would it be to have your website show up every time someone searches, “Buy red shirts”? That’s exactly the type of thing that search engine optimization can help with! And because the customer has specified their needs and are showing that they are ready to buy, you are much more likely to get a sale than if you targeted a more widespread audience.
The first step in SEO is to actually determine what you are trying to optimize your website for by identifying the keywords people are searching. This process begins by understanding who your target audience is. What types of things are they interested in? What problems do they have? How do they search? From there, you’ll want to do some keyword research to determine the search volume, relevance, and competition for your keywords. The more people that search for a keyword, the bigger the audience you have the potential to reach. But other companies will also be competing for these customers, so knowing the competition for each keyword will help you determine the potential costs and chances for success. Once you’ve developed a list of keywords, you can begin to optimize your page for the keyword searches your customers are making.
Obviously, getting everyone that searches for your product or service on to your website would be a huge help. But how to do that is the big question to search engine optimization. While the algorithm for search engines to determine which pages to return per search is constantly updated, there are a few key ranking factors that have consistently been at the top.
One of the easiest ways to optimize your page for certain keywords is the content on your page. You’ll want to create content, such as blogs, that aligns with the search intent of the customer. The search engine is looking for pages that have high-quality, relevant information for the potential customer. By consistently producing content, the search engine knows that you’re still active. The content will also keep people on your site, signaling to the search engine that the information you’re providing is both relevant and useful. It’s also where you’ll be able to get all those keywords on to your site, which will greatly help your ranking by showing the search engine that your site has what they customer is searching for. Putting keywords in the headlines and the intro of your blog will help with your site’s overall ranking for these keywords.
Another huge factor in your site’s ranking is the user experience. If your site takes forever to load, people will quickly back out and go to another website, which will send a signal to the search engine that your user experience isn’t up to par. The longer the user stays on your site, the better results you’ll have in the user experience category for rankings. You should also make your website easy to use, especially paying attention to the navigation. No one wants to spend time looking for the information they desire on your site, they want it right in front of them, a click away. If you’re writing a blog and can link back to another blog you’ve written, definitely do so! This will keep the customer on the site for as long as possible.
Links can be used in a variety of ways to help improve the SEO for your website. The more high-quality links to your site, the better. These links from high-authority sites act as the site vouching for your content, so the more that vouch for you, the more trustworthy your site. There are a few methods you can use to get backlinks. One of those is to publish an interesting study that will get the attention of others in your industry. If you can capture the attention of these people, they’ll actually be excited to link your study in their own content. Another way is to write testimonials for the companies you’ve worked with. These companies will want to publish the glowing reviews you write and will most likely include a link to your site to give the review credibility.
Now, we’ve only scratched the surface of SEO. There are thousands of methods to try but starting with these few tips can get you ahead of the huge percentage of people that hear SEO and turn their heads, intimidated by the very thought of search engine optimization. And since you’re already ahead of them, your page will be ranked ahead of them as well!
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