Whether you are aware of it or not, everyone has a personal brand and in today’s world it is important to build a strong personal brand. Thanks to Google and other search engines it is easier than ever before for others to find information about you. By entering your first and last name they are quickly led to your social media profiles and the content you have created.

At Summa Media we believe it is important to consider the search results carefully. Do they make a positive first impression? Is what you are putting out into the world consistent? How will your online presence help or hurt job prospects, client relationships, and even your dating life?

Today, the Summa Media team is sharing the importance of personal branding on social media in 2020. We’ll start by discussing what exactly a personal brand is before diving into the benefits of a strong personal brand and how to begin developing your own. Keep reading below to learn more.


What is a Personal Brand?

A personal brand is the unique combination of your skills and experience packaged and presented for the world. Effective personal branding helps to differentiate you from the competition, establishes you as an expert in your field, and legitimizes your name.

Everything that you do and say online contributes to your personal brand and it is important that you carefully consider the way you present yourself on the internet. You are your own brand and the way you manage your branding will ultimately lead to your failure or success.


Benefits of a Strong Personal Brand


During the interview process, most recruiters will do a quick Google search of your name to see what they find. If they find any questionable photos or concerning blog posts, this could absolutely jeopardize your employability. Make sure that your social media channels highlight your achievements, experience, and value as an employee.


Thought Leadership

It is easier for someone to trust a name that they recognize than a name they have never heard. Building a strong personal brand helps to solidify your status as a thought leader within your industry, establishing trust in your name and your company.


Social Selling

Creating a strong personal brand means increased visibility on your social channels. This in turn helps put you at top of mind when a prospective client is ready to buy.


Company Recognition

Not only does building a strong personal brand help cement your own name as a leader, it also helps establish your company as industry leader. Use your personal brand to bring awareness to your organization and offerings.


Why is Social Media Important?

Social media is the key to managing your personal brand and online presence. Using social media allows you to present your thoughts, ideas, and talent to the world through content and engagement.

At Summa Media, we ask encourage our team to carefully evaluate their own social media profiles to ensure they align with the image they would like to present to the world. A good rule of thumb is that if you wouldn’t be proud to show your pages to your grandmother, it’s probably time to reconsider what you are sharing.


How to Develop Your Personal Brand via Social Media


Create and Share Original Content

Creating and sharing relevant, original content with your network will help establish you as the thought leader mentioned above. Use original blog posts, videos, social media posts, and creative images to set yourself apart and cultivate a strong personal brand.


Engage With Your Network

Engaging with your network on social media is crucial in building personal brand awareness among your followers and connections. Focus on building authentic and meaningful relationships in order to establish yourself as a trusted figure.


Post Consistently

The Summa Media team finds that consistency is key to most success in life and that is true for building your personal brand as well. If you only post once or twice a month, your posts — along with your name and face — will get lost in the noise. Post consistently in order to gain recognition among your followers.


Advocate for Your Passions

Building a personal brand means allowing your network to get to know you. Advocate for your interests and passions in order to help build your personal brand and shine a light on the things that matter to you.

A strong personal brand is one of the most valuable tools in your toolbox. Invest the time and energy into cultivating your personal brand and watch success follow.



If you have experience building your personal brand on social media, the Summa Media team wants to hear from you! Share your personal branding tips with our team in the comments below!

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