At Summa Media, we know that New Year’s resolutions are considered a bit cliche by some people, but we love New Year’s Resolutions for business owners. New Year’s Resolutions are the perfect opportunity to think about how you would like to grow your roofing company in 2021 and consider the action items that will help get you there.
To help your roofing company find success in the New Year, the Summa Media team is sharing the four most important New Year’s resolutions for roofers with you today. Keep reading below to learn more!
New Year’s Resolutions for Roofers
1. Build a Professional Website
Your website is the first impression prospective clients have of your roofing business and you want them to be wowed! If you can’t remember the last time that you made any updates to your website, the New Year would be the perfect time to do so.
Websites that are outdated are often slow loading, difficult to navigate, and quite frankly don’t look the most professional. If a lead gets frustrated waiting for a page to load or is concerned about your legitimacy based on the website, they’ll drop off and head to the next page.
Consider working with a professional web developer to update your site this year to boost your website conversion rates.
2. Fine Tune Your Social Media Strategy
Is your business on Facebook yet? What about Instagram? If you answered no to either of those questions, your social media strategy may need some fine tuning in 2021.
Social media is an important and free marketing platform that you must incorporate into your advertising strategy in the New Year. Using social media to connect with leads, share relevant content, and connect with others in the roofing industry will help take your business to the next level.
In order to ensure your social media channels work for your company, you must create a consistent brand voice and post to your channels frequently and consistently. Social media experts will be able to help you create your brand voice and determine when, where, and how often you need to be posting to your channels.
3. Set Up Your Google My Business Profile
As a small business owner, you should create your Google My Business Profile if you haven’t done so already. Google My Business (GMB) is a free service built to help connect local businesses with prospective, nearby clients looking for their services.
Google My Business comes with numerous benefits for business owners including:
- Appearance in local maps and business listings
- Publicly listed reviews of your roofing business
- Insights into metrics such as profile views, search queries, audience demographics, and website visits GMB is a powerful tool that is extremely easy for business owners to use. We highly encourage you to create your profile to help boost your search rankings and increase your company’s visibility today.
4. Invest In a Customer Referral Program
Although the exact percentage varies from business to business, as a roofing contractor you likely already know that customer referrals are one of the most powerful marketing tools. When making an investment in something as important as their home, prospective clients want to know that they are choosing a roofer they know they can trust. This is why they often turn to friends and family for recommendations.
To help boost your referral percentage, it is time for you to begin investing in a customer referral program for your roofing business. Providing your current and previous clients with both incentives and reminders is a surefire way to increase referrals.
If you are looking for someone to help keep you accountable to your roofing company’s New Year’s resolutions, the Summa Media team is here to help! Contact us today to learn more about resolution setting for your business and start 2021 off on the right foot
