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5 Ways to Generate More Leads for Your Roofing Business

by with No Comment BlogMarketing

Lead generation is one of the most common reasons roofers and contractors initially contact Summa Media. They have a strong team and deliver a superior product, but they just can’t seem to bring in the number of leads that they would like each month. 

 

That’s where the Summa Media team can help. We have worked with numerous roofing companies with high growth and revenue goals to bring in more leads, ultimately allowing them to convert more customers. Today, we are sharing the top five ways we help our roofing clients generate more leads, read below for more!

 

5 Ways to Generate More Leads for Your Roofing Business

 

  • Optimize Your Website

 

Website optimization is key for successful online lead generation, you can’t generate leads if no one can find your website. Website optimization is a multistep process that is usually best left to an expert. However, if you want to try it on your own the first step you will need to take is researching the keywords that are driving visitors to both your site and your competitions. 

 

Once you determine the keywords that are driving people to your site, you then need to carefully place these keywords throughout your website on both static pages (About Page, Services Page, etc.) and dynamic pages (Blog Posts). 

 

In addition to keywords, optimizing your website also includes strategically integrating pictures and videos onto your site, using headings and sub-headings on your pages, and backlinking to other pages on your site.

 

  • Use Lead Magnets 

 

A lead magnet is a marketing term for a free item or service that is given in exchange for contact information. Common examples of lead magnets include white papers, e-books, case studies, or a free roof inspection. Lead magnets are the perfect opportunity to provide leads with valuable information for free, while capturing their information, allowing you and your sales team to follow up.

 

  • Leverage Paid Digital Ads 

 

If you can allocate a little more towards your monthly marketing budget, paid digital ads are a great place to direct the money. Leveraging paid ads via Google AdWords and Facebook Ads can help get your roofing business noticed by the right people. 

 

In order to see success with any paid ads campaign, it is important to perform keywords research, have a well-defined target audience, and craft compelling copy. Advertising on Google and Facebook can be a bit tricky at first so we always recommend working with a professional or at the very least taking a course before you launch a campaign. Doing so will protect your investment in the long run.

 

  • Create Profiles on Industry Sites

 

Your prospects are likely using sites such as Angie’s List, Home Advisor, and Thumbtack to search for potential roofers, so it is important that you have an active presence on these sites. Start by claiming your profile if you have not yet and then add as much relevant information on your business as possible including your contact information and service offerings. 

 

The biggest key to finding success on these sites is monitoring engagement and following up as quickly as possible. Users are looking for quick responses and likely reaching out to multiple roofers at once and it will benefit you to be the first to reply.

 

  • Know Your Audience 

 

When creating your marketing strategy, the most important thing you and your team will do is define your target audience. Your target audience will influence every other piece of your strategy so it is important that you know how your audience thinks, where they spend time online, and what is going to inspire them to click on your call-to-action. 

 

Bonus Tip: Your leads are worthless if you don’t do anything with them! We’ve all heard the saying, “Time kills deals,” and it holds true for the roofing industry. It is important that you or your sales reps follow up with your leads in a timely manner, ideally within 24 business hours. 

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A strong lead generation strategy is a critical piece of your roofing company’s growth plan because without leads, you have no growth. If you are hoping to increase your monthly leads and conversions, but not sure where to start, the Summa Media team is here for you. Contact our team to learn more about how we help our roofing and contracting clients increase their leads and boost their revenue.

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Why Your Roofing Business Should Leverage Text Campaigns

by with No Comment BlogBusinessMarketing

What is the one thing you never leave home without? If you’re anything like the Summa Media team or the majority of Americans, you’re more likely to forget your wallet or your keys than you are your cell phone. 

 

The average American spends 5.4 hours per day on their cell phone. That’s not time spent near their phone or even talking on their phone, it’s 5.4 hours of time spent looking at their phone. This time is split in a variety of ways including scrolling social media, playing games, watching YouTube videos, and of course, sending text messages. 

 

With the average person spending so much time a day on their cell phones, it’s no wonder text messaging campaigns have become a big marketing medium in recent years. As businesses we need to meet our target audience where they are and it seems most of them are on their phones. 

 

Today, the Summa Media team is going to explore how your roofing company can begin leveraging text messaging to better reach leads and clients.

 

Leveraging Text Messaging as a Roofing Contractor

 

Follow Up With Leads 

 

A simple way to leverage text messaging is implementing it to follow up with already warm leads. For example, when a lead fills out a request for information form on your website, you likely have them enter their phone number and email address. These days, with so many junk emails out there, following up via text message instead of email is a surefire way to prevent your name from getting lost in the clutter.

 

Provide Appointment Updates

 

Text reminders are a great way to ensure that your leads and clients never miss an appointment! As we discussed before, Americans are always on their phones and are much more likely to see a text message than an email or a calendar notification. Use texting to remind people of upcoming appointments, confirm appointments, and manage/reschedule appointments when necessary.

 

Multi-Channel Marketing

 

If you are running a marketing campaign, setting up an SMS keyword and shortcode campaign is a great way to increase engagement because it is so simple and convenient for leads. For example, ending a radio commercial with a call-to-action such as:

 

“To schedule your free roof inspection text INSPECTION to 303-03 and one of our scheduling assistants will reply with a link to book!” 

 

This easy call-to-action works not just on radio ads, but on television, in print, and online as well.

 

Ask for Feedback

 

If you have recently wrapped a project, now is a great time to ask for a happy customer’s positive review! Texting a client with a request for feedback and a simple link to your preferred review platform (eg. Facebook, Google, or Yelp) puts the review at the literal tips of their fingers, making it simple and convenient for them to follow through.

 

Text Messaging Best Practices

 

Keep It Short and Simple

 

When sending a text message to a lead or client, you need to keep the copy short and sweet. No one is going to read a multi-paragraph text message that requires them to scroll or focus for longer than 10 to 15 seconds. 

 

Do Not Spam Subscribers

 

The quickest way for you to lose text subscribers and therefore, leads and clients is by spamming them with messages everyday. Limit the number of text messages you send to weekly or even monthly to ensure that your texts are well-received.

 

Allow for Easy Opt-Out

 

If and when a client is ready to opt-out of your text messages, you need to make it as easy as possible for them to do so. They should be able to respond to your text message thread with a simple “Unsubscribe” and that will remove them from your list, no questions asked or follow up required.

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Mobile devices and text messaging have both proven that they are here for the long haul and it is time for your roofing company to start using them to your advantage! If you’re ready to start using text messaging for your roofing company, but need some guidance first, the Summa Media team is here to help. Give our team a call today to learn more about our services!

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What to Look for In a Marketing Agency for Your Roofing Business

by with No Comment BlogMarketing

Choosing to give control over any piece of your roofing business to an outsider can be a little bit nerve wracking. Your business is your life’s work and you want to make sure that anyone you partner with is going to treat it with just as much care and respect as you would.

At Summa Media, we understand just how you feel. We’re a small business too and we’ve had to outsource a few pieces of our business as well. We know how important it is that you find someone you trust, like, and respect to feel good about the partnership.

Marketing tends to be a key function that roofers choose to outsource, but many of our clients weren’t sure what to look for in a marketing agency before first meeting with us. To help ensure that you pick the best possible team for your roofing company, we’ve composed this guide outlining exactly what to look for in a marketing agency. Check it out below!

What to Look for In a Marketing Agency for Your Roofing Business  

Look for a team that knows the industry

First thing’s first, you need to look for a marketing agency that understands the roofing and contracting industry and has worked with similar clients before. Marketing a roofing business is very different than marketing most other companies. It involves both traditional and modern practices, in person and digital strategies, and requires someone well-versed in both.

Do their service offerings and expertise match your pain points?

Although many marketing agencies offer similar services, no two are exactly alike. Consider the services and expertise that different agencies offer and choose the firm that best fits with what you need.

Price shouldn’t be the only factor

Having a budget is of course important, but it is good to remember that with marketing agencies you often get what you pay for. Reputable agencies will likely quote you with similar figures for similar services, if a quote from an agency comes in particularly low, it is important to ask why.

Do their core values match yours? 

Values in business are extremely important to the Summa Media team and we believe that you should only enter into partnerships with businesses whose values align with yours. Ask the agencies in consideration about their values and mission. When they are answer, you should think carefully about whether or not their values match yours and you feel they are being authentic in their answers.

Ask to see case studies

Just like your clients ask you to see case studies before they make a purchasing decision, you need to do the same with any marketing agency you are considering. Take a look at delivered solutions and quantifiable results in the case studies they present, do they align with the goals that you have for your business? Do they have experience solving the particular problem that you’re facing? You want a marketing agency that has demonstrated success in the specific areas you need help.

Always check references

Before signing a contract, always ask the marketing agency you’re considering for customer references that you can speak to directly. Ask these current customers about their experience working with the agency. Have they delivered the results that they promised? Do they meet deadlines? Are they quick to respond to emails? Is their team pleasant to work with? These are all good questions to ask before making a decision.

You genuinely like the team!

When choosing a marketing agency it is important that you like the team! You will be in regular contact with any good marketing agency that you choose, so it is important that they are a team that you will enjoy working with. If you don’t feel like you click with them in your early meetings, it is probably a sign that they aren’t the right team for you!

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If your roofing business is looking for a marketing agency to take some work off your plate, the Summa Media team would love to be considered. Please contact our team to learn more about who we are, what we do, and how we can work together!